Nieux Brieux
Nieux Brieux is a collaboration between NieuxCo, NOLA Brewing Co., and local artist John Paul Gebbia, that gives holders free beer at NOLA Brewing Co., as well as the opportunity to buy their own 504 Founder NFT branded bottles of beer twice a year.
The groundbreaking project (NOLA’s first) was created as a way to marry an artist with a local business using web3 tools. The positive connection between the artists and the brewery is that they are both creative and innovative businesses looking for new ways to connect with their customers and to create new experiences. Nieux Brieux is a great example of how these two businesses can come together to create something new and exciting.
As a special offering each bottle of Nieux Brieux is uniquely branded with one of the 504 Founder NFTs. This gives holders a sense of ownership and community, as well as a totally rad way display their NFT. In addition to the free beer and branded bottles, Nieux Brieux also gives NOLA Brewing Co. a chance to try out new recipes. The brewery releases new flavors of Nieux Brieux constantly, and holders of the NFT get the first chance to try them. This gives NOLA Brewing Co. a way to get feedback on new recipes and to create a sense of excitement around each new release.
Nieux Brieux is a unique and innovative project that brings together art, beer, and web3 technology. It is a great example of how these technologies can be used to create new and exciting experiences for creators, businesses & consumers.
Utility:
• The NFTs were airdropped to the 504 founding members of the Nieux Society, a global collective exploring Web3 technology in New Orleans.
• Holders of the NFTs get free beer every time they go to the NOLA Brewing Co. taproom on Tchoupitoulas Street.
• Twice a year, holders of the NFTs can buy their own branded bottles of Nieux Brieux beer.
• The project gives NOLA Brewing Co. a chance to try out new recipes and to create a sense of excitement around each new release.
A project of NieuxCo
